10 Years of Conversation Hearts

We unwrapped the last decade of the popular candy’s thematic take on love.

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Sweethearts Conversation Hearts
Sweethearts make it easy to speak from your heart.
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Melt-In-Your-Mouth Mottoes

Nothing says Valentine's Day like Sweethearts! The bestselling treats made by the country's oldest multi-line candy company weren't always heart-shaped. The original assortment included horseshoes, baseballs, postcards, and watches.



In keeping with tradition, Sweethearts have been made from the same simple recipe since 1902, when they were first introduced.

But it's clear their confectioner knows a thing or two about trendsetting too. NECCO began unveiling a handful of new phrases in the early 1990s, an idea spurred by then-vice president Walter Marshall. Original mottoes still in the mix include "Be Mine," "Be Good," Kiss Me," and -- of course -- "Sweet Talk." "True Love" was resurrected from the early 1900s to celebrate the company's 150th anniversary, in 1997.

Here, a decade's worth of sweet sayings offer plenty of ways to speak from your heart.

2008: Love's in the Forecast
  • MELT MY ♥
  • IN A FOG
  • CHILL OUT
  • CLOUD NINE
  • HEAT WAVE
  • SUN SHINE
  • GET MY DRIFT
  • WILD LIFE
  • NATURE LOVER
  • DO GOOD

    2007: Animal Attraction
  • COOL CAT
  • PUPPY LOVE
  • TAKE A WALK
  • MY PET
  • BEAR HUG
  • TOP DOG
  • URA TIGER
  • GO FISH
  • LOVE BIRD
  • PURR FECT

    2006: Home and Family
  • TO
  • AND
  • ILU
  • HOUSE PARTY
  • HOME RUN
  • CALL HOME
  • SWEET HOME
  • GO HOME
  • HOME SOON
  • HOME SICK

    2005: The Game of Love
  • #1 FAN
  • DREAM TEAM
  • FIT FOR LOVE
  • LOVE LIFE
  • BE A SPORT
  • LOVE MY TEAM
  • CHEER ME ON
  • BE MY HERO
  • HEART OF GOLD
  • ALL-STAR

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