2. Understand the Menu of Costs. College can cost $5,000 or $50,000 per year, depending on which type of school a student chooses. The options range from expensive private colleges to cheaper in-state public institutions and community colleges. The best way to control college costs is to include some affordable options on the student's short list.
3. Don't Fixate on Sticker Price. At expensive private colleges, only a small fraction of the students pay the full bill. Among colleges of all kinds, about one-third of the sticker price is covered by scholarships and financial aid. To maximize the chance of getting such discounts, students should apply to colleges where their academic credentials are above average.
4. Apply to Competing Institutions. Needy applicants to private colleges get leverage when they receive financial aid offers from competing colleges. If the offer from First Choice U. is less than one from a competitor, families can use the better offer to see if First Choice U. will match it.
5. Read the Fine Print. The total amount of a financial aid package is less important than the components of the package. Some consist mainly of grants, which are free money. Others are chock full of loans, which must be re-paid. Some packages have good loans, with interest paid by the government while the student is in school. Others have market rate loans with payments that begin immediately.
Also, see 7 Best Colleges in the U.S. for the Money


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