Research the industry and your prospective employer. Study the employees, customers, suppliers, and business partners. Then use all the background information you’ve gathered to inform your interview.
If, with humility, you can show how to marry your own passions and talents to the employer’s challenges, you have an opening and a real opportunity. This research involves so much time and effort that only one in ten people will do it. But I don’t know anyone who has done the hard work who hasn’t been hired.
From Reader's Digest - August 2009
Covey’s latest book is The Leader in Me


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