1. Hook 'em Use an eye-stopping headline, says Charlie Diederich of the Newspaper Association of America. Don't be too clever; just express a buyer benefit that will attract attention, like "$1,500 Under Blue Book."
2. 'Fess up The more information you provide about the car the better, even if it includes high miles or dents. But turn them into positives: "The car's not pretty, but that's why I'm asking only $3,000."
3. Show it Use at least 10 to 12 photos, says Rob Chesney, senior director of eBay Motors. Sellers tend to shoot cars at a distance, but don't forget several closeups, especially of the paint job.


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