It’s hard to read stuff like that and not smirk at least a little. My own rush days as a Delta Gamma at Northwestern University are more than a decade behind me, and while I’ll admit that going through the process was a little stressful, I couldn’t imagine hiring anyone to make it easier. Nor could I imagine my parents subsidizing such a demand. On the surface, this trend seems to epitomize every punch line about the superficiality of sororities. But there is something to be said for empowering young women with confidence and networking skills—one consultant compared her services to the same kind of coaching she does on Wall Street.
What do you think: Is image coaching for sorority rush a little (or a lot) absurd?
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