Best Airline Innovation

An airline that reserves the right to think ahead.

from Reader's Digest Magazine | May 2005

Go to your airline’s website up to 24 hours before departure, select your seat, and print out a boarding pass. At the airport, with just carry-on bags, go straight to the gate; otherwise, check luggage at the curb. Alaska Airlines, based in Seattle, Washington, was the first to use online check-in; today many other airlines offer it.

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