The Lineup
About the Blogger: Nell Merlino Nell Merlino

Nell Merlino is founder, President and CEO of Count Me In for Women’s Economic Independence, the leading national not-for-profit provider of on-line business loans and resources for women to grow their micro businesses into million dollar enterprises. Throughout her career, Nell has been inspiring millions of people to take action. She is the creative force behind Take Our Daughters to Work Day, which she designed and produced for the Ms. Foundation for Women in 1993. Since then, over 71 million Americans have participated in the day. As the driving force behind Count Me In’s goal to getting 1 million women entrepreneurs to a million dollars in revenue by 2010, Nell has energized and engaged stakeholders in making this vision a reality. Merlino is also the founder and President of Strategy Communication Action, Ltd. (SCA) in New York City, a firm specializing in the creation of public education campaigns that motivate people to act. Prior to founding Count Me In and SCA, Merlino worked in two state governments, was an advance woman in presidential politics, a union organizer and a Fulbright Scholar.

Congratulations to the winner of American Express OPEN and NBC Universal’s winner of “Shine A Light,” Sacred Wind Communications. Entrepreneur John Badal helped start Sacred Wind Communications after surveying the Navajo Reservation,

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Nell Merlino
October 21, 2009, 12:21 PM Making More Million $ Businesses By Nell Merlino
I have never told you the story of the origins of Make Mine A Million $ Business. It started with a woman named Beatriz Ramos with an animation business called Dancing Diablo in Brooklyn. She received a micro loan from Count Me In back in 2002 when we

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Nell Merlino
October 21, 2009, 12:20 PM Bring It Big! By Nell Merlino
Gayla Bentley’s appearance on Shark Tank last night was truly inspiring. She spoke passionately for her own business and for the millions and millions of women who wear clothing larger than a size 12. When the male Sharks suggested that women over

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Nell Merlino
October 21, 2009, 12:19 PM Isisara: Changing the Tape By Nell Merlino
It’s probably more like changing the CD or my iPod downloads now, but whatever the medium, the analogy is that I’ve just got to change the conversation in my head. Sometimes I hear a single voice, sometimes a committee, and sometimes it’s

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My dear friend Marcy Shinder at OPEN American Express has a wonderful blog and is always sharing interesting and useful information through Twitter, @marcyshinder. Yesterday she presented this amazing news about women’s job creation, which was just

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Nell Merlino
October 21, 2009, 12:07 PM Isisara: The Queen's Quarters By Nell Merlino
Are you one of those people who live like a renter, whether you are one or not? I was for a long time. In fact, I was in my 30s before I graduated from the college dormitory look in furnishings – mattress on the floor, a book case made of planks

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Nell Merlino
October 21, 2009, 12:02 PM Isisara: What I Am Not By Nell Merlino
Last week, I flew down to Florida for the Count Me In Leadership Institute. It was held at Office Depot’s new, spacious and beautiful global headquarters. As Journey Agent (aka facilitator) for the event, it was my distinct honor to guide the participants

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Nell Merlino
October 13, 2009, 02:23 PM Watching a Friend on TV By Nell Merlino
Tonight you get to watch one of my M3 colleagues and friends on network TV: Gayla Bentley, owner of Gayla Bentley Designs Ltd. Gayla makes beautiful, affordable clothes for women of every size with curves like me and over half the female population.

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The Lineup is our blog of lists that cover topics like health, money, career and books. Written by Reader's Digest editors and guest experts, The Lineup will give you great advice you can use in your daily life.


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