From Methodology: Synovate's Global Omnibus was used to conduct interviews in 15 countries from June 2 to July 7, 2008:
- Telephone interviews were conducted via Computer Assisted Telephone Interviewing (CATI) networks in UK, France, Germany, Russia, Poland, Spain, Mexico, Brazil, Taiwan and Australia.
- Face to face interviews are conducted door to door in South Africa, India and Indonesia.
- Online interviews among nationally representative samples drawn from Synovate’s Consumer Opinion Panels were conducted in the US and Canada.
- Data from the Netherlands and Finland were collected by an outside supplier. The data collection methods used in these countries were online and telephone, respectively.