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4 Ways of Looking at Breakfast

A closer look at the day's most important meal.

Sumo Wrestler and Chanko Nabe
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Chris Steele - Perkins/Magnum Photos

As a Weapon of Mass Construction
Sumo wrestlers credit chanko-nabe—a chunky stew of vegetables, broth, noodles, and meat or seafood-for their girth. They down it as a late breakfast after training for several hours, and while it clearly bulks up the 300-plus pounders, the meaty mixture contains nothing controversial. (In fact, many restaurants in Japan serve a similar dish.) Protocol demands that junior grapplers cook the dish daily for the champs, who get first dibs. One famous wrestler is said to have consumed 65 bowls of it-that's about 29 pounds of beef-in a single sitting. Lucky for him, the next scheduled activity after chanko-nabe is a nap.

Healthy Breakfast
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Photographed by John Blais

As the Un-Donut
If your shrinking budget can't lure you away from that 7 a.m. fancy coffee drink or sugary pastry, perhaps a nutritional news flash will. Recent studies have shown that eating a healthy breakfast can boost your memory and trim your waistline. So what makes the best morning meal? "A power shake packed with nutrients," says nutritionist Oz Garcia. To turbocharge his own fruit smoothie, he adds flaxseed (with omega-3 fatty acids), pomegranate concentrate (with three times the antioxidants of red wine), almond butter, green tea extract, blueberries, wheat germ, garlic, and probiotic yogurt.

Breakfast Cereal Marketing
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Courtesy Kellogg Company

As a Marketing Marvel
Breakfast cereal is now a $9 billion business. But back in the day, when John Harvey Kellogg set out on a national health crusade, cereal had a more select fan club. In the late 1890s, Kellogg and other Seventh Day Adventists cooked up the first batch of cornflakes in his Battle Creek, Michigan, laboratory, touting it as a cure for constipation. But breakfast-in-a-box really took off in 1949, after the chairman of Kellogg's happened to share a train ride with legendary adman Leo Burnett. Soon after, the men joined forces to market cereal directly to kids. Brightly packaged boxes helped—Norman Rockwell designed the one above, which hit store shelves in 1955—as did big spending on some of the earliest color TV commercials.

Breakfast and Learning
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Thomas Fuller/The International Tribune/Redux

As a Learning Incentive
When American kids eat breakfast, studies show, their test scores improve. In Third World countries, the morning meal has an even more pivotal role. In rural Cambodia, when a bowl or two of rice with split peas is provided first thing in school, children journey from miles away to learn. When free meals go away-as was the case for a month and a half last spring when rising rice prices forced the World Food Program to suspend its breakfast program—so do as many as one third of the kids. The students stay home, WFP program director Thomas Keusters explains, to search for frogs and crabs to eat instead.

Learn more about the World Food Program.

Comments :
By shainazalma, 12/03/2008, 6:29 PM EST

Just thought I’d suggest another breakfast option – The Original Weetabix Biscuit from Barbara’s Bakery offers a great source of whole grains, and Crispy Flakes and Crispy Flakes & Fiber are great for those who crave a bit more crunch. All are organic, packed with wholesome nutrition, and made without any artificial ingredients, hydrogenated oils or trans fats. More info at www.barbarasbakery.com. Thanks, Shaina with the team at Barbara's Bakery :)

By shainazalma, 11/10/2008, 7:08 PM EST

Just in case you're looking for some simple & organic breakfast options for the morning, consider Van's Organic Frozen Waffles. Made from all natural ingredients, these waffles are free of dairy, eggs, trans fat and preservatives. Or, keep in mind Eggology's new organic Hardboiled Eggs or their On-the-Go Egg Whites - organic scrambled egg whites ready in 95 seconds in the microwave. More info at VansFoods.com & Eggology.com. Happy cooking! -Shaina with the team at Van's Intl. Foods & Eggology

By RedFoxOne, 10/18/2008, 10:54 PM EDT

Scrambled eggs, crispy bacon and a grilled buscuit works for me! Jiff www.online-privacy.se.tc

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