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10 Years of Conversation Hearts

We unwrapped the last decade of the popular candy’s thematic take on love.

Melt-In-Your-Mouth Mottoes

Nothing says Valentine's Day like Sweethearts! The bestselling treats made by the country's oldest multi-line candy company weren't always heart-shaped. The original assortment included horseshoes, baseballs, postcards, and watches.



In keeping with tradition, Sweethearts have been made from the same simple recipe since 1902, when they were first introduced.

But it's clear their confectioner knows a thing or two about trendsetting too. NECCO began unveiling a handful of new phrases in the early 1990s, an idea spurred by then-vice president Walter Marshall. Original mottoes still in the mix include "Be Mine," "Be Good," Kiss Me," and -- of course -- "Sweet Talk." "True Love" was resurrected from the early 1900s to celebrate the company's 150th anniversary, in 1997.

Here, a decade's worth of sweet sayings offer plenty of ways to speak from your heart.

2008: Love's in the Forecast
  • MELT MY ♥
  • IN A FOG
  • CHILL OUT
  • CLOUD NINE
  • HEAT WAVE
  • SUN SHINE
  • GET MY DRIFT
  • WILD LIFE
  • NATURE LOVER
  • DO GOOD

    2007: Animal Attraction
  • COOL CAT
  • PUPPY LOVE
  • TAKE A WALK
  • MY PET
  • BEAR HUG
  • TOP DOG
  • URA TIGER
  • GO FISH
  • LOVE BIRD
  • PURR FECT

    2006: Home and Family
  • TO
  • AND
  • ILU
  • HOUSE PARTY
  • HOME RUN
  • CALL HOME
  • SWEET HOME
  • GO HOME
  • HOME SOON
  • HOME SICK

    2005: The Game of Love
  • #1 FAN
  • DREAM TEAM
  • FIT FOR LOVE
  • LOVE LIFE
  • BE A SPORT
  • LOVE MY TEAM
  • CHEER ME ON
  • BE MY HERO
  • HEART OF GOLD
  • ALL-STAR


    More Sweet Nothings

    2004: Happily Ever After
  • 3 WISHES
  • EVER AFTER
  • NEW YOU
  • MAGIC
  • NEW LOVE
  • DREAM
  • CHARM ME
  • START NOW
  • IM ME
  • I LOVE YOU

    2003: Love Lessons
  • WRITE ME
  • CLASS ACT
  • WHIZ KID
  • WISE UP
  • TEACH ME
  • LOVE LETTER
  • PEN PAL
  • BOOK CLUB
  • SCHOOL MATE
  • LET'S READ

    2002: Fashion Forward
  • LOOK GOOD
  • IN STYLE
  • VOGUE
  • TRES CHIC
  • DRESS UP
  • DIVA
  • WHAT'S UP
  • URA QT
  • THAT SMILE
  • TWO HEARTS

    2001: Limitless Love
  • LOVE 2001
  • ODYSSEY
  • MOON BEAM
  • UR A STAR
  • VENUS
  • STAR DUST
  • RISING STAR
  • YOU & ME
  • TOO SWEET
  • THANK YOU


    Sweethearts Mark the Millenium

    2000: Celebrating the Millennium
  • AMORE
  • ROMEO
  • ANGEL
  • SWING TIME
  • IN THE MOOD
  • MUCH ADO
  • 2000 HUGS
  • 2000 KISSES
  • GOT LOVE
  • GIRL POWER
  • TIME OUT
  • PEACE SYMBOL

    1999: Now and Then
  • YOU ROCK
  • LET'S DO LUNCH
  • I WONDER
  • 1-800 CUPID
  • AS IF
  • LOVE ME TENDER
  • MY WAY
  • I GOT U BABE
  • LET IT BE
  • WALK ON BY

    1998: Hi-Tech Hearts
  • YOU GO, GIRL
  • YEAH RIGHT
  • WWW.CUPID
  • BE MY ICON
  • EMAIL ME
  • FAX ME
  • PAGE ME
  • TIME OUT
  • NO WAY
  • COOL DUDE


    Visit the New England Confectionery Company (NECCO) website

    See More Fun Facts About Candy Hearts

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