The Reader's Digest Association, Inc. (NYSE: RDA, RDB) is a global
leader in publishing and direct marketing, creating and delivering
products that inform, enrich, entertain and inspire people of all ages and
cultures. The Company's flagship magazine, Reader's Digest, is
published in 48 editions and 19 languages and is sold in more than 60 countries. Other products include: Select
Editions; reading series; books on do-it-yourself, home improvement, cooking, health,
gardening and other topics; children's books; Young Families products; recorded music collections;
home videos; and special interest magazines including Selecciones,
The Family Handyman, American Woodworker, and
Moneywise.
Reader's Digest is widely known and respected for its editorial
creativity and direct marketing expertise. The Company has built a global
customer base that ranks among the world's largest. Today, the Company is
expanding into other distribution channels including direct-response
television, display marketing, (notably through our company, Books Are Fun, Ltd.), catalogs, retail and the Internet.
The Reader's Digest Association, Inc., was founded in 1922 by Lila and
DeWitt Wallace. The Company went public in 1990, trading as "RDA" (Class A
Nonvoting Stock) on the New York Stock Exchange. In 1992, Class B Voting
Common Stock was listed on the NYSE as "RDB."