via brawny.comThe red plaid-wearing Brawny Man has been an iconic (and brawny) mascot of the paper towel company since 1974, but now he’s stepping aside for a lumberjack woman to take center stage in honor of Women’s History Month and International Women’s Day (March 8). For the month of March, a Brawny Woman will appear on the paper towel’s packaging to celebrate the company’s #StrengthHasNoGender campaign, which supports strong and empowering women who are making an innovative impact in their industries.
You can view the inspiring video stories of a diverse group of women on Brawny’s YouTube page or embrace your own fierce feats and share on Facebook, Twitter, or Instagram using the hashtag. Meet women like Linda Alvarado, a sweetly tough woman who makes construction work look so natural that her son dubbed it “woman’s work” when he was young; Vernice Armour, the first black female combat pilot in the U.S. Armed Forces; and Brittany Wenger, a college senior and self-taught coder working to shake up the world of breast cancer diagnosis.
Brawny is also donating $75,000 to Girls Inc.—an organization that teaches girls to be “strong, smart, and bold”—to encourage young women to enter the STEM (science, technology, engineering, and math) field.