“Call Me Maybe”: Why Is It So Addictive?

Don’t be embarrassed. We’ve all blasted it in our cars or turned it up on our iPods (and then turned it down because people were staring at us). The Harvard baseball team got down with the tune when they made a spoof music video that garnered over 13 million views, causing other groups like this college softball team to spoof the spoof. One video mixologist even edited together Barack Obama speeches so that it actually sounds like the POTUS is singing the lyrics. Why is Carly Rae Jepsen’s “Call Me Maybe” so addictive? Science may help explain it. According to The Body Odd on MSNBC.com, Jepsen’s catchy hit is an “earworm”: a piece of music that gets stuck in your brain and is impossible to shake. Musical memories last because we connect them to moods, times and places. Are women more susceptible to earworms? One researcher, Lassi A. Liikkanen, who recently published two papers about earworms in the journals Psychology of Music and Musicae Scientiae, thinks so, because women are supposedly more attuned to their mental lives and connect songs with powerful moments more often. I’m skeptical of that, though—all these mock videos are made by just as many men as women. Meaning no one is immune to the “Call Me Maybe” spell.

Photograph by Brendan from Vancouver , Canada (Carly Rae Jepsen) [CC-BY-2.0 (http://creativecommons.org/licenses/by/2.0)], via Wikimedia Commons

Become more interesting every week!

Get our Read Up newsletter

how we use your e-mail

Some people like to travel by train because 
it combines the slowness of a car with the cramped public exposure of 
an airplane.

Dennis Miller

I think my pilot was a little inexperienced. We were sitting on the runway, and he said, “OK, folks, we’re gonna be taking off in a just few—whoa! Here we go.”

Kevin Nealon

“I can’t wait until your vacation is over.” 
—Everyone following you on Instagram


A man knocked on my door and asked for a donation toward the local swimming pool. So I gave him a glass of water.

Comedian Greg Davies

Funny Jokes

Just found the worst page in the entire dictionary. What I saw was disgraceful, disgusting, dishonest, and disingenuous.


Funny Jokes

Client: We need you to log in to the YouTube and make all our company videos viral.

From clientsfromhell.net

Funny Jokes

My cat just walked up to the paper shredder and said, “Teach me 
everything you know.”


Funny Jokes

“Just because you can’t dance doesn’t mean you shouldn’t dance.” 

@yoyoha (Josh Hara)

Funny Jokes

My parents didn’t want to move to Florida, but they turned 60 and that’s the law.

—Jerry Seinfeld

Funny Jokes

Q: What do you call an Amish guy with his hand in a horse’s mouth?

A: A mechanic.