Even successful telemarketers have an estimated 96 percent chance of being turned down, says one company.iStock/Thinkstock
With odds so low, out of sheer desperation, we will be relentless in trying to keep you on the phone. You can't just screen my calls using caller ID. If you don't pick up, I mark your lead (our lingo for file) as "no answer," and the system programs another call for a few days later. If my company does not have a large lead pool, you may get called as soon as 12 hours later. If you're dealing with this kind of aggressive campaign, it's actually better to answer than to let the phone keep ringing.
When you answer, I'll try to sell the product to you using the Three Noes rule: Don't let the customer go until she has said no three times during the phone call. After the first two noes, the client becomes more likely to spend money. If you don't purchase the item, I will log everything you've said and suggest calling you back another time. These are logged as "callbacks"—tiny gold nuggets for telemarketers to follow up on. And thus, the cycle continues. Now that you know how I work, here's how to make me go away for good.
Don't Immediately Hang UpiStock/Thinkstock
If you do, I’ll mark your lead as “no answer”—the same status as if you had never picked up in the first place. Then I will call you back until I have a conversation with you. And if you hang up mid-conversation without an explanation, I will most likely call you back and claim that you got disconnected.
Don't Engage Me In Any WayWavebreak Media/Thinkstock
Interaction gives me the false hope that you may just need some convincing to buy my product. Do not ask any questions. Do not try to explain why you are not interested in the product. Do not show empathy, compassion, or any other human characteristic.
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Stay Cool—Anger Won’t Help YouDigital Vision/Thinkstock
Remember, the computer chose your lead—I didn’t. If you scream at me because you’ve gotten called before, it’s likely I’ll just put you back into the lead pool to torture you. If you think I’m being rude, you can ask to speak to a manager. Despite what I might say, every business has a supervisor in the call room.
Say the Magic WordsiStock/Thinkstock
The most efficient way to get me to stop calling you requires that you say one sentence: “Please put me on your do-not-call list.” If I ask why, be polite—but firm—and repeat, “I want you to put me on your do-not-call list.”
Seal My FateTravis Rathbone for Reader's Digest
Sign up on the National Do Not Call Registry (donotcall.gov), which makes it illegal for companies to contact you more than once.
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