Jessica Seinfeld’s Kid-Friendly Eats

This busy mom was sick of begging her three kids to eat their veggies, so she came up with an innovative plan, outlined in her new cookbook, Deceptively Delicious (Collins).

“I had begun to dread mealtime,” Seinfeld writes. “Then one evening, while I was cooking dinner and puréeing butternut squash for the baby, I had the crazy notion to stir a little of the purée into the mac and cheese I was making for the rest of us. You couldn’t really see the squash, and the texture was perfect. So I stirred in more. Feeling only a little guilty that I was tricking my poor babies, I mixed in enough to feel satisfied that I was giving them a healthy, great-tasting meal. I held my breath. It worked! My kids plowed right through their dinners.”

Seinfeld now hides sweet potato in pancakes, cauliflower in potatoes and spinach in pizza. Read on to see how.

Prep Tips
Before you toss these veggies into the blender or food processor to purée, prep and cook as follows:


  • 1.


    Trim stems to 1 inch. Wrap, unpeeled, in aluminum foil, and roast at 400º for about 1 hour, or peel, quarter and steam for 45 to 50 minutes.

  • 2.


    Cut into florets. Steam 6 to 7 minutes. Add a couple of tablespoons water to blender or food processor if needed for smooth texture.

  • 3.


    Cut florets off stem; discard stem. Steam 8 to 10 minutes. Purée with a couple of tablespoons water if needed.

  • 4.

    Baby spinach

    Steam 30 to 40 seconds, or cook in skillet with 1 tablespoon water 1 to 1 1/2 minutes to wilt.

  • 5.

    Sweet potato

    Cut unpeeled potatoes into quarters and steam 40 to 45 minutes, or roast whole potatoes at 400º for 50 to 60 minutes. Scoop flesh out of skin. 

Deceptively Delicious Recipes
Chicken Nuggets
Mozzarella Sticks

Become more interesting every week!

Get our Read Up newsletter

how we use your e-mail

Some people like to travel by train because 
it combines the slowness of a car with the cramped public exposure of 
an airplane.

Dennis Miller

I think my pilot was a little inexperienced. We were sitting on the runway, and he said, “OK, folks, we’re gonna be taking off in a just few—whoa! Here we go.”

Kevin Nealon

“I can’t wait until your vacation is over.” 
—Everyone following you on Instagram


A man knocked on my door and asked for a donation toward the local swimming pool. So I gave him a glass of water.

Comedian Greg Davies

Funny Jokes

Just found the worst page in the entire dictionary. What I saw was disgraceful, disgusting, dishonest, and disingenuous.


Funny Jokes

Client: We need you to log in to the YouTube and make all our company videos viral.


Funny Jokes

My cat just walked up to the paper shredder and said, “Teach me 
everything you know.”


Funny Jokes

“Just because you can’t dance doesn’t mean you shouldn’t dance.” 

@yoyoha (Josh Hara)

Funny Jokes

My parents didn’t want to move to Florida, but they turned 60 and that’s the law.

—Jerry Seinfeld

Funny Jokes

Q: What do you call an Amish guy with his hand in a horse’s mouth?

A: A mechanic.