Forget “maximize shareholder value.” Instead, try “We prefer the human scale to the corporate, vagabonding to tourism, and the quirky and lively to the toned-down and flattened out.” It’s courtesy of the clothing maker Patagonia, Inc., of Ventura, California, run by legendary outdoorsman Yvon Chouinard.
Best Vision Statement
Outdoorsman Yvon Chouinard created an amazing source of clothing and gear that reflected his values and love of the earth.
from Reader's Digest Magazine | May 2006
