Best Vision Statement

Outdoorsman Yvon Chouinard created an amazing source of clothing and gear that reflected his values and love of the earth.

from Reader's Digest Magazine | May 2006

Forget “maximize shareholder value.” Instead, try “We prefer the human scale to the corporate, vagabonding to tourism, and the quirky and lively to the toned-down and flattened out.” It’s courtesy of the clothing maker Patagonia, Inc., of Ventura, California, run by legendary outdoorsman Yvon Chouinard.

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