Soda: The New Health Food?

New York City Mayor Bloomberg might be urging (okay, forcing) New Yorkers to guzzle fewer soft drinks, but on the other side of the world the Japanese are taking a different approach: they’re trying to make soda healthy.

Pepsi Special, a new high-fiber version of Pepsi-Cola, was released in Japan yesterday and marketed as a “fat blocking soda.” It contains wheat dextrin, a soluble fiber that absorbs water as it moves through the intestines, helping to reduce cholesterol, aid nutrient absorption, lower cholesterol, stabilize blood sugar… and reduce excess body fat.

Considering that the Japanese are among the thinnest people in the world, you might wonder why they’d need a new kind of diet soda. But Pepsi Special isn’t the first beverage in Japan to add wheat dextrin. According to The Atlantic, a few months ago Kirin (makers of Kirin Beer) released Mets Cola with dextrin. It’s been selling well as a healthy weight-loss soda, and clearly Pepsi wanted in on the action.

Don’t expect to see Pepsi Special in the U.S. any time soon. The company  has introduced several other Pepsi flavors in Japan—mostly in limited editions—that have never come to America. It’s unlikely that Pepsi Ice Cucumber, Pepsi Azuki (red bean), Pepsi Shizo or Pepsi Baobab would find much of a market here. As for me, I think I’ll stick with plain old Diet Pepsi. How about you?

Want to stay smart and healthy?

Get our weekly Health Reads newsletter

how we use your e-mail
We will use your email address to send you the newsletter each week, and we may also send you occasional special offers from Reader's Digest. For more information please read our privacy policy.

Some people like to travel by train because 
it combines the slowness of a car with the cramped public exposure of 
an airplane.

Dennis Miller

I think my pilot was a little inexperienced. We were sitting on the runway, and he said, “OK, folks, we’re gonna be taking off in a just few—whoa! Here we go.”

Kevin Nealon

“I can’t wait until your vacation is over.” 
—Everyone following you on Instagram


A man knocked on my door and asked for a donation toward the local swimming pool. So I gave him a glass of water.

Comedian Greg Davies

Funny Jokes

Just found the worst page in the entire dictionary. What I saw was disgraceful, disgusting, dishonest, and disingenuous.


Funny Jokes

Client: We need you to log in to the YouTube and make all our company videos viral.


Funny Jokes

My cat just walked up to the paper shredder and said, “Teach me 
everything you know.”


Funny Jokes

“Just because you can’t dance doesn’t mean you shouldn’t dance.” 

@yoyoha (Josh Hara)

Funny Jokes

My parents didn’t want to move to Florida, but they turned 60 and that’s the law.

—Jerry Seinfeld

Funny Jokes

Q: What do you call an Amish guy with his hand in a horse’s mouth?

A: A mechanic.

Fields marked with an * are required
Foods That Harm Foods That HealWant a Free eBook?
FOODS THAT HARM, FOODS THAT HEAL offers important information about the role diet plays in the struggle against heart disease, cancer, diabetes and other serious illnesses. Answer the question below to receive your FREE digital eBook.

Someone in my household experiences the following conditions:

Send me a link to download FOODS THAT HARM, FOODS THAT HEAL:
By clicking below, I agree to the Trusted Media Brands Privacy Policy