10+ Years of Conversation Hearts

Unwrap the last decade of the popular candy's thematic take on love.

From original
By Amy Zerello
necco-sweet-heart-candyEvan-Amos via Wikimedia Commons

Sweethearts are the bestselling treats made by NECCO, the country’s oldest multi-line candy company. In keeping with tradition, Sweethearts have been made from the same simple recipe since 1902, when they were first introduced, even thought the original assortment included candy in the shape of horseshoes, baseballs, postcards, and watches. However, since the early 1990s the sayings have been changing, an idea spurred by then-vice president Walter Marshall. Original mottoes still in the mix include “Be Mine,” “Be Good,” Kiss Me,” and—of course—”Sweet Talk.” In 1997 “True Love” was resurrected from the early 1900s to celebrate the company’s 150th anniversary.

2009: A Menu of Love

RECIPE 4 LOVE TABLE 4 TWO • STIR MY HEART • MY TREAT • TOP CHEF • SUGAR PIE • SWEET LOVE • HONEY BUN • SPICE IT UP • YUM YUM •

2008: Love’s in the Forecast

MELT MY ♥ • IN A FOG • CHILL OUT • CLOUD NINE • HEAT WAVE • SUN SHINE • GET MY DRIFT • WILD LIFE • NATURE LOVER • DO GOOD •

2007: Animal Attraction

COOL CAT • PUPPY LOVE • TAKE A WALK • MY PET • BEAR HUG • TOP DOG • URA TIGER • GO FISH • LOVE BIRD • PURR FECT •

2006: Home and Family

TO • AND • ILU • HOUSE PARTY • HOME RUN • CALL HOME • SWEET HOME • GO HOME • HOME SOON • HOME SICK •

2005: The Game of Love #1 FAN • DREAM TEAM • FIT FOR LOVE • LOVE LIFE • BE A SPORT • LOVE MY TEAM • CHEER ME ON • BE MY HERO • HEART OF GOLD • ALL-STAR •

2004: Happily Ever After

3 WISHES • EVER AFTER • NEW YOU • MAGICNEW LOVE • DREAM • CHARM ME • START NOW • IM ME • I LOVE YOU •

2003: Love Lessons

WRITE ME • CLASS ACT • WHIZ KID • WISE UP • TEACH ME • LOVE LETTER • PEN PAL • BOOK CLUB • SCHOOL MATE • LET’S READ •

2002: Fashion Forward

LOOK GOOD • IN STYLE • VOGUE • TRES CHIC • DRESS UP • DIVA • WHAT’S UP • URA QT • THAT SMILE • TWO HEARTS •

2001: Limitless Love

LOVE 2001 • ODYSSEY • MOON BEAM • UR A STAR • VENUS • STAR DUST • RISING STAR • YOU & ME • TOO SWEET • THANK YOU •

2000: Celebrating the Millennium

AMORE • ROMEO • ANGEL • SWING TIME • IN THE MOOD • MUCH ADO • 2000 HUGS • 2000 KISSES • GOT LOVE • GIRL POWER • TIME OUT • PEACE SYMBOL •

1999: Now and Then

YOU ROCK • LET’S DO LUNCH • I WONDER • 1-800 CUPID • AS IF • LOVE ME TENDER • MY WAY • I GOT U BABE • LET IT BE • WALK ON BY •

1998: Hi-Tech Hearts

YOU GO, GIRL • YEAH RIGHT • WWW.CUPID • BE MY ICON • EMAIL ME • FAX ME • PAGE ME • TIME OUT • NO WAY • COOL DUDE •

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