He was an illegal immigrant making a living picking tomatoes. Now Alfredo Quiñones-Hinojosa excels in a different field—as a top brain surgeon. READ MORE
How do we choose what to buy? As Reader's Digest’s annual poll reveals, low prices or fashion don’t always count.
Consumers can be fickle, but they’re not always driven by self-interest, as we discover in our Most Trusted Brands survey. The most important thing to a customer, it seems, is a brand being true to its promise.
Some brands consistently retain our confidence and trust by fulfilling their promises. But having consumers’ trust means meeting expectations, without fail.
