Advertise with Us on the Web

Thank you for your interest in advertising with ReadersDigest.com

To advertise with us in the magazine, please click here.

Contact for Online Advertising Inquiries Only:
Carlos Restrepo
National Director, Online Advertising Sales
Email: Carlos_Restrepo@readersdigest.com
Phone: 212-850-7137

All digital/online creative assets must be sent to: TrafficDept@readersdigest.com

Location	Dimensions	File Size
LEADERBOARD	728x90	* 30k max GIF.JPEG; 40k max FLASH; up to 3 loops with 15 seconds max animation (loops combined). 18-24 frames per second * Both the .fla and .swf files are required for site served Flash. All .swf creative must be submitted with at .gif or .jpg back up file and must use clickTag; v.7 and lower only * All sound and expansion MUST be user initiated *See Rich Media requirements below
MEDIUM RECTANGLE	300x250
RECTANGLE Subchannel Main Pages	180x150
WIDE SKYSCRAPER	160x600
HALF PAGE AD Articles Only	300x600
NEWSLETTER WIDE SKYSCRAPER Site Served Only	160x600	* 20k max, GIF/JPG, up to 3 loops with 15 seconds max animation (loops combined).
MICRO BAR LOGO "Widget", "Sponsored By" and "Sponsored Features" Logos.	88x31	* .JPG SITE SERVED LOGO Only *10k Max file size, static only (no animation)
WIDGET BUTTON 1 Applicable Widgets Only	120x90	* .JPG SITE SERVED Only * 20k Max file size, static only (no animation)
WIDGET PEELBACK Applicable Widgets Only	250x250	* .SWF ONLY * 15 Seconds Max Animation * User initiated peelback on mouse over * Please contact TrafficDept@readersdigest.com before creating unit
INTROSTITIAL ADS	550x480	* 30k max GIF.JPEG; 50k max FLASH; 1 Loop no longer then 7-8 seconds in animation * Site Served, Unicast or Eyeblaster only. * Must have a visible "Skip Ad" in 16pt font * Refer to Rich Media Requirements below for Audio/Video spec

Dynamic Logic/Safecount Studies are required to use the node format only, using the below floating control (no banner controls accepted):

http://www.safecount.net/preview/layer.php?invitename=arrow_safecount_li-350x250-1l-eng-nul.swf

Reader's Digest strictly enforces a late creative policy as dictated by the IAB T&C’s. Should creative arrive after deadlines mentioned below, agency/advertiser is still responsible for each day media goes up late as a result and will be billed accordingly. Reader's Digest reserves the right to reject creative and/or request revisions to creative as it pertains to content or how they affect page load and layout.

Rich Media/3rd party tags/Standard banners: Email creatives (& questions) to TrafficDept@readersdigest.com. Standard creative must be received within 48 business hours prior to campaign start date. Rich Media/IFRAME/Javascript must be received within 3 - 5 business days prior to campaign start date.

Reader's Digest does not allow billing on 4th party reporting. Please note that any 3rd party rich media ads that are tagged with another form of tracking will be billed based on the 3rd party Rich Media vendor's numbers. Example: Eyeblaster ads that are tagged with the agency's Atlas or DFA tracking will be billed on the Eyeblaster Reports only.

RICH MEDIA REQUIREMENTS:

Expanding Ad Specifications:

Accepted Vendors: Eyeblaster, DART MOTIF, Pointroll (Fat Boy & Tom Boy), Klipmart, Eyewonder, Unicast.
Ad Types NOT accepted for all other advertising: Floating, Popup/Under, AutoExpanding & AutoSound ads
All ads must be user initiated and must have the same action to close, as it was to expand (click to open, click to close OR mouse over to open, mouse off to close).
Panels must have a visible close button (X CLOSE) 100% of the time located within the expanded panel.
Audio/Video may only be within the expanded panel and may play automatically. Stop/Mute and Start buttons are required.
728x90: 728x90 banner - max 30k for gif/40k for flash/40k initial load with 80k Add'l file weight (Polite Download); 728x400 max expanded panel (up to 4 panels, 8k combined max for gif); width of the panel cannot exceed width of the banner; DOWNWARD expansion only. No Transparency allowed on expanded panels
160x600: 160x600 banner - max 30k for gif/40k for flash/40k initial load with 80k Add'l file weight (Polite Download); 400x600 max expanded panel (up to 4 panels, 8k combined max for gif); expansion must be provided in both LEFT and RIGHT; the height of the panel cannot exceed the height of the banner
300x250: 300x250 banner - max 30k for GIF/40k for FLASH/40k initial load with 80k Add'l file weight (Polite Download); 500x300 max expanded panel (up to 4 panels, 8k combined max); expansion must be to the LEFT of the Unit; height of the panel cannot exceed 300px.
300x600: 300x250 banner - max 30k for GIF/40k for FLASH/40k initial load with 80k Add'l file weight (Polite Download); 500x600 max expanded panel (up to 4 panels, 8k combined max); expansion must be to the LEFT of the Unit; height of the panel cannot exceed height of the ad.

Video In-Page Banner Ads:

Accepted Vendors: Eyeblaster, DART MOTIF, Pointroll (Fat Boy & Tom Boy), Klipmart, Eyewonder, Unicast.
40k Initial load and up to 100k streaming.
Audio must be user initiated with same action to stop as it was to play (click to play/click to stop or Mouse over to play/Mouse off to stop). Stop/Mute and Start buttons are required.
Video cannot loop more then one time and cannot exceed 30 seconds total animation.

FLASH CLICK THROUGH INSTRUCTIONS
All Flash files must use the ClickTag variable as opposed to hard coding a URL. Please note this example below and instruction:

Add an invisible button making the entire area of the banners clickable. Attach the following object action to the button:

on (release) {
getURL (clickTag, “_blank”);
}

This will embed the clickTag (case sensitive) variable in the FLA file. This allows the click-through URL to be modified at any time during a campaign, as opposed to hard-coding the click command in the .swf file. Target=“_blank” is required as the “Window” field's option when setting the getURL action (“Expression” unchecked).

For more detailed information visit: http://www.macromedia.com/resources/richmedia/tracking/

also reference:
http://www.macromedia.com/resources/richmedia/tracking/adserving_guide/
http://www.macromedia.com/resources/richmedia/tracking/designers_guide/

Advertise with Us on the Web

Reader's Digest Around the World