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4 Ways of Looking at Breakfast

A closer look at the day's most important meal.

Courtesy Kellogg Company

As a Marketing Marvel
Breakfast cereal is now a $9 billion business. But back in the day, when John Harvey Kellogg set out on a national health crusade, cereal had a more select fan club. In the late 1890s, Kellogg and other Seventh Day Adventists cooked up the first batch of cornflakes in his Battle Creek, Michigan, laboratory, touting it as a cure for constipation. But breakfast-in-a-box really took off in 1949, after the chairman of Kellogg's happened to share a train ride with legendary adman Leo Burnett. Soon after, the men joined forces to market cereal directly to kids. Brightly packaged boxes helped—Norman Rockwell designed the one above, which hit store shelves in 1955—as did big spending on some of the earliest color TV commercials.

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