4 Ways of Looking at Breakfast

A closer look at the day's most important meal.
Breakfast Cereal Marketing
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Courtesy Kellogg Company

As a Marketing Marvel
Breakfast cereal is now a $9 billion business. But back in the day, when John Harvey Kellogg set out on a national health crusade, cereal had a more select fan club. In the late 1890s, Kellogg and other Seventh Day Adventists cooked up the first batch of cornflakes in his Battle Creek, Michigan, laboratory, touting it as a cure for constipation. But breakfast-in-a-box really took off in 1949, after the chairman of Kellogg's happened to share a train ride with legendary adman Leo Burnett. Soon after, the men joined forces to market cereal directly to kids. Brightly packaged boxes helped—Norman Rockwell designed the one above, which hit store shelves in 1955—as did big spending on some of the earliest color TV commercials.
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Just thought I’d suggest another breakfast option – The Original Weetabix Biscuit from Barbara’s Bakery offers a great source of whole grains, and Crispy Flakes and Crispy Flakes & Fiber are great for those who crave a bit more crunch. All are organic, packed with wholesome nutrition, and made without any artificial ingredients, hydrogenated oils or trans fats. More info at www.barbarasbakery.com. Thanks, Shaina with the team at Barbara's Bakery :)

By shainazalma, on 12/03/2008
Just in case you're looking for some simple & organic breakfast options for the morning, consider Van's Organic Frozen Waffles. Made from all natural ingredients, these waffles are free of dairy, eggs, trans fat and preservatives. Or, keep in mind Eggology's new organic Hardboiled Eggs or their On-the-Go Egg Whites - organic scrambled egg whites ready in 95 seconds in the microwave. More info at VansFoods.com & Eggology.com. Happy cooking! -Shaina with the team at Van's Intl. Foods & Eggology

By shainazalma, on 11/10/2008
Scrambled eggs, crispy bacon and a grilled buscuit works for me! Jiff www.online-privacy.se.tc

By RedFoxOne, on 10/18/2008
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