Coca-Cola and Pepsi both sell 8-ounce cans, and Kraft offers 100-calorie single-serve packages of Oreo Thin Crisps, Wheat Thins and other snacks. Soon you won't see king-size Twix or 3 Musketeers bars, and McDonald's has phased out Super Size portions.
The trend has even reached restaurants, with half-size portions, and stadiums, with mini hot dogs. In this case, less is more -- more costly, that is. These products are pricier than their king-size counterparts. But we'll still buy, says the American Dietetic Association's Melinda Johnson. "Anybody can buy a bag of snacks and separate them, but if it's already done, you're more likely to stick to the portion size."


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