Circulation

National

Rate Base: 8,000,000
MRI Audience: 37,839,000
Median Age: 52
Median HHI: $57,587
Frequency: 12x

Family

Demographic Edition: 18-54 and/or with children in home
Rate Base: 4,600,000
MRI Audience: 21,947,000
Median Age: 46.5
Median HHI: $66,377
Frequency: 12x

Boomer

Demographic Edition: Adults 55+
Rate Base: 3,400,000
MRI Audience: 15,892,000
Median Age: 65.4
Median HHI: $47,880
Frequency: 12x

Elite

Demographic Edition: 18-54 with an HHI $50,000+
Rate Base: 1,260,000
MRI Audience: 4,662,000
Median Age: 42.9
Median HHI: $87,055

Source: MRI Fall 2007, MRI Doublebase 2007 (Elite Edition)