Coke’s Viral Video Actually Holds a Deeper Message

By Adrienne Farr

As part of my job, I go through the Internet to find cool stuff that my boss might like, and recently I stumbled upon this video from Coca-Cola. They asked: “How would you come up with the most outrageous way to share a Coke?” A bunch of engineering students came up with a spectacular solution, concocting an elaborate obstacle course complete with fireworks, skateboards, and mattresses…yes, mattresses.

Even though I know this is advertising, I found a deeper message: Look at what happens when people push the limits of creativity!