Ever wonder why that Big Mac looks so much better in the commercial than it does when you sink your teeth into it? Welcome to the amazing world of food styling (something to which we magazine health and food editors are no strangers; we too sometimes hire food stylists to help make our recipes look yummy). In the video above, the director of marketing for McDonald’s Canada talks through a burger photo shoot that shows how the advertising team gets the food to look so perfect. You can achieve the same look at home—if you use a one of those crème brulee torchy things to melt the cheese just so, and a special “shot” to get an appetizing amount of ketchup oozing out.