The food looks delicious, but you'd never want to eat it.
Most everything has been manipulated by the food stylist to appeal to the consumer, but nothing is what it seems. A cappuccino is painstakingly built with piped soap foam "bubbles" that stay round. Tea, coffee, soft drinks, and even milk are prepped the same way.
It takes a lot of rejects before a "hero" emerges.
For this shoot, a food stylist probably had to go through dozens
and dozens of buns to find a "hero"—the perfect example. Often, stylists need multiples in case something happens to the hero during the shoot. Those seeds are also "heroes" too, and are meticulously glued on top with tweezers to fill in any flaws.
Cut into a stack of pancakes and you're likely to hit cardboard.
Stacked food like pancakes or burgers often are perked up with cardboard support in between the layers; the griddlecakes can then be sprayed with water-repellent Scotch Guard so the syrup easily glides over the edge.
Whole turkeys are first sprayed—usually with a browning sauce, water, and food coloring—and then blowtorched till they gleam the perfect color. But inside, they're uncooked, since no mouth is going to go near them after that process. Some are also stuffed with paper towels to plump them up further.
Unless you are advertising a particular brand, generic ice cream is typically made from fat and powdered sugar and colored to simulate different flavors. A food stylist might also fake ice cream by combining canned frosting with
confectioners sugar: it scoops perfectly and stays camera-ready for hours.
It’s often put in a cold-water bath with a sprinkle of a product called “Fruit Fresh,” which can be found at most grocery stores. Some food stylists add lemon juice to water for a similar effect. To redden berries, a food stylist might use lipstick to cover any white spots.
To get the perfectly curled effect, food stylists weave the strips over and under tubes in the oven or they drape them over squished aluminum foil. Highlights created by spritzing oil on the finished product make it look less dry and more mouthwatering.
Because ice would melt under hot lights, a food stylist uses carved plastic blocks that can cost up to $50 each. The drinks are also likely fake, made from granulated gel squeezed into water. Even the condensation on the glass could be a mix of corn syrup and water, sprayed on.
One food stylist arrived at a Sarasota, Florida grove at 4 a.m. for a shoot only to discover the trees did not have enough fruit for the shot. "Armed with a needle and thread, I proceeded to sew oranges to the branches to make it look bountiful. Totally fake!"