About Our Survey

Find out more about how we conducted our poll of young voters in the 2008 election.

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Massachusetts polling firm SocialSphere Strategies conducted an online survey for Reader's Digest between March 10 and March 14. A total of 797 men and women between the ages of 18 and 29 responded. Our sample was composed of slightly fewer men than women (393 versus 404) and a few more 18- to 24-year-olds (414) than 25- to 29-year-olds (383). Eight percent of respondents are still in high school; 38 percent are currently enrolled in college or graduate school.

From Reader's Digest - June 2008

 

• In Their Own Words
• To gauge how today's youth will shape our upcoming election, Reader's Digest commissioned a poll that posed a broad range of questions about the political and personal views of young adults between the ages of 19 and 29.
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• Slideshow: Presidential Candidates and Their Families
• Take a peek at past and present snapshots of Presidential candidates with their families.
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We took the family to one of those restaurants where the walls are plastered with movie memorabilia. I went off to see the hostess about reserving a table. When I returned, I found my 11-year-old daughter staring at a poster of Superman standing in a phone booth. She looked puzzled. "She doesn't know who Superman is?" I whispered to my husband.

"Worse," he replied. "She doesn't know what a phone booth is."

-- Karen Olroff

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