Best Energy Saver

He proposes environmental win-win situations.

• Best of America

For three decades, physicist Amory Lovins has preached that America can wean itself from fossil fuels -- and save money by doing so. Now businessmen and bureaucrats are beginning to listen. As founder of the Rocky Mountain Institute, a Colorado-based nonprofit consultancy group, Lovins helped persuade Wal-Mart to switch to more fuel-efficient trucks, Texas Instruments to build a chip plant that uses 20% less energy, and the U.S. Army to give solar power a shot. "I don't do problems," this environmental visionary recently told The New Yorker. "I do solutions."

From Reader's Digest - May 2007