Best Prehistoric Pitchman

Good for a smile -- and then some!

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Auto insurer Geico's "So easy a caveman can do it" ad campaign for its website is the funniest series of TV spots to emerge in eons. Whether at the airport or in the therapist's office, these Neanderthals, who take umbrage at how the slogan characterizes their intellect, are always good for a smile -- and then some. ABC just gave the Cro-Mags the green light for their own sitcom pilot.

Photo: © Geico

From Reader's Digest - May 2007