Reader’s Digest Global Presidential Poll

Read the methodology behind our international poll.

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Objectives: The objectives of this research were to determine international awareness of the US presidential campaign and who citizens of other countries would vote for, as well as gauge their opinion of each candidate on several globally significant issues.

Methodology: Synovate's Global Omnibus was used to conduct interviews in 15 countries from June 2 to July 7, 2008:

  • Telephone interviews were conducted via Computer Assisted Telephone Interviewing (CATI) networks in UK, France, Germany, Russia, Poland, Spain, Mexico, Brazil, Taiwan and Australia.
  • Face to face interviews are conducted door to door in South Africa, India and Indonesia.
  • Online interviews among nationally representative samples drawn from Synovate’s Consumer Opinion Panels were conducted in the US and Canada.
  • Data from the Netherlands and Finland were collected by an outside supplier. The data collection methods used in these countries were online and telephone, respectively.
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