Reader's Digest Wins the Magazine Industry's "Oscar"

Under the leadership of Editor-in-Chief Peggy Northrop, Reader's Digest wins its first-ever National Magazine Award for General Excellence.

May 1, 2009 -- It is the Oscars of the magazine industry. Last night, at the 2009 National Magazine Awards, presented by the American Society of Magazine Editors (ASME) in New York City, Reader's Digest won the equivalent of "Best Picture." Under the deft leadership of Editor-in-Chief Peggy Northrop, Reader's Digest won in the General Excellence category for magazines of over 2 million circulation. Reader's Digest beat out Time, Real Simple, Martha Stewart Living and National Geographic to win the American Society of Magazine Editors' highest honor.

About the General Excellence Award:
The general excellence category honors the effectiveness with which writing, reporting, editing and design all come together to command readers' attention and fulfill the magazine's unique editorial mission.

The award for winner for magazines with over 2 million circulation was accepted by Reader's Digest Editor-in-Chief Peggy Northrop. The award was for the magazine's June, August and September 2008 issues.

Here is what the judges said: "Reader's Digest has reinvented itself with fresh design, imaginative and timely feature stories and an engaging contemporary voice. Articles about ordinary people overcoming extraordinary obstacles, useful and accessible service pieces on health and personal finance, and delightful humor columns make Reader’s Digest not only a good companion but also a great escape. This is the magazine's first win in the General Excellence category."

More from the ASME Press Release:
The American Society of Magazine Editors' National Magazine Awards honor print and online magazines that consistently demonstrate superior execution of editorial objectives, innovative editorial techniques, journalistic enterprise and imaginative design. Established in 1966, the National Magazine Awards is the preeminent program in the magazine industry to honor editorial excellence. ASME presents the awards program in association with the Columbia University Graduate School of Journalism.

For More Information:

• Read Peggy Northrop's blog



• Watch the Video



• See the ASME press release



• Media Week: Reader's Digest Wins Big at National Magazine Awards



• The New York Times: Reader’s Digest and Print Win Magazine Awards

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