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In our latest global survey, 11 of 15 countries say they'd turn off the TV before they'd silence their cell phone or log off the Internet. Women, especially, will forgo their favorite shows. Younger respondents are more likely to take a pass on television, but older folks don't necessarily shun the online experience. In Singapore, not a single person over 45 voted to stop surfing.
Which Would You Give Up: TV, Cell, or Web
Complete results for all countries:
Australia
FEMALE: TV
52%
52%
Cell Phone
25%
25%
Internet
24%
24%
MALE: TV
33%
33%
Cell Phone
57%
57%
Internet
10%
10% Brazil
FEMALE: TV
18%
18%
Cell Phone
20%
20%
Internet
62%
62%
MALE: TV
10%
10%
Cell Phone
13%
13%
Internet
77%
77% Canada
FEMALE: TV
41%
41%
Cell Phone
50%
50%
Internet
9%
9%
MALE: TV
32%
32%
Cell Phone
60%
60%
Internet
7%
7% China
FEMALE: TV
71%
71%
Cell Phone
9%
9%
Internet
20%
20%
MALE: TV
66%
66%
Cell Phone
13%
13%
Internet
21%
21% France
FEMALE: TV
49%
49%
Cell Phone
31%
31%
Internet
20%
20%
MALE: TV
32%
32%
Cell Phone
33%
33%
Internet
35%
35% Germany
FEMALE: TV
45%
45%
Cell Phone
38%
38%
Internet
17%
17%
MALE: TV
40%
40%
Cell Phone
48%
48%
Internet
12%
12% India
FEMALE: TV
46%
46%
Cell Phone
24%
24%
Internet
30%
30%
MALE: TV
35%
35%
Cell Phone
28%
28%
Internet
36%
36% Italy
FEMALE: TV
67%
67%
Cell Phone
19%
19%
Internet
13%
13%
MALE: TV
52%
52%
Cell Phone
41%
41%
Internet
7%
7% Netherlands
FEMALE: TV
49%
49%
Cell Phone
41%
41%
Internet
10%
10%
MALE: TV
66%
66%
Cell Phone
21%
21%
Internet
13%
13% Philippines
FEMALE: TV
45%
45%
Cell Phone
33%
33%
Internet
22%
22%
MALE: TV
48%
48%
Cell Phone
32%
32%
Internet
19%
19% Russia
FEMALE: TV
47%
47%
Cell Phone
29%
29%
Internet
24%
24%
MALE: TV
61%
61%
Cell Phone
19%
19%
Internet
20%
20% Singapore
FEMALE: TV
63%
63%
Cell Phone
21%
21%
Internet
16%
16%
MALE: TV
47%
47%
Cell Phone
26%
26%
Internet
26%
26% Spain
FEMALE: TV
60%
60%
Cell Phone
26%
26%
Internet
14%
14%
MALE: TV
50%
50%
Cell Phone
29%
29%
Internet
21%
21% United Kingdom
FEMALE: TV
44%
44%
Cell Phone
39%
39%
Internet
18%
18%
MALE: TV
39%
39%
Cell Phone
49%
49%
Internet
13%
13% United States
FEMALE: TV
48%
48%
Cell Phone
39%
39%
Internet
13%
13%
MALE: TV
50%
50%
Cell Phone
40%
40%
Internet
10%
10% From November 6 to December 3, a 1-question online poll was placed on high-traffic websites in 15 countries (Australia, Brazil, Canada, China, France, Germany, India, Italy, Netherlands, Philippines, Russia, Singapore, Spain, United Kingdom, United States). A total of 150 respondents in each country participated in the poll.
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