Reach out to companies directly if you have a problem
If you have a complaint about a company’s product or services, reaching out to them via social media is your best bet for getting a response. But click around to see where the company appears to be most active. “For example, some companies are very good about responding to customer complaints on Twitter. Other companies are more responsive on Facebook,” Jacqueline Whitmore, etiquette expert and Founder of The Protocol School of Palm Beach. “Either way, airing your grievances all over social media just won’t get your results.”
Know when leaving a bad review is better
If you have a complaint about clothing—say, the new yoga pants you bought online are oddly see-through—it’s best to leave a negative review on the company’s website instead of on social media. According to Women’s Health, 88 percent of consumers rely on online product reviews before making a purchase, so companies may be quicker to respond there. But beware when using these channels for your own purchases, and learn the 16 ways to spot a fake online review.