25 Things Your Jeweler Won’t Tell You
Find out the secrets to getting the most out of your fine jewelry purchases.
Our big sales are a gimmick
The “60 or 70 percent off” sales you sometimes see? Not possible. There just isn’t enough margin in what we sell today that you can discount like that and run a business and pay your bills. Find out 32 more ways stores trick you into spending more money.
Steer clear of expensive lasers
Here’s a word to watch for on that diamond’s certification report: laser. If your diamond has a high clarity grade, but under Comments it says laser path or laser, that means a laser beam was used to get rid of a flaw, and it should cost 15 to 40 percent less than an untreated diamond of the same grade.
We like to say, “If you don’t know your jewels, know your jeweler.” It really does come down to trust. Learn why you should stop buying jewelry and other items on Groupon.
You can make your jewels look more expensive
Want your ring to look better than rings that are far more valuable? There’s a simple formula: Keep it clean. A clean imperfect diamond is much more attractive than a dirty flawless one. Check out these other 11 fashion upgrades that make you look expensive.
Big names aren’t always better
People tend to think that stores that do a lot of volume can give you the best price, but the reality is that the markups at national chains are often a lot higher than the markups at independent jewelry stores. Always check and compare. Don’t miss these other 13 things a mall salesperson won’t tell you.
Check before you buy
If you’re paying big bucks for a diamond, always get a certification report from a major lab such as the GIA or AGS.
Be wary of stores that buy gold
To cope in this economy, a lot of jewelers have transformed themselves into buyers of scrap gold because it’s a way to make quick money. But many have let their merchandise selection slip as a result.
Don’t blame me
Sure, there may be some jewelers who don’t tell their customers the diamond they’re buying is fracture filled. But there are also a lot of husbands and boyfriends out there who don’t tell their loved one that the diamond they’re getting is fracture filled. The woman brings it to me to clean or alter it, all the filling comes out—and I’m the one left in the lurch.
If you’re buying something expensive, ask your jeweler to put the details of your piece in writing on the sales receipt. Then take it to a gemologist appraiser who holds a respected credential (MGA, CGA, or CMA). Never deal with a jeweler who doesn’t have a generous return policy.