Throughout modern history, women have been the primary grocery shoppers of America. Today, however, the gender gap on aisle four has been closed. A recent study conducted as part of the Grocery Shopper Impact MegaStudy shows that men make up 49 percent of grocery shoppers, the highest percentage in history.
Even though both sexes are dashing to the store to pick up ingredients for dinner, the items they put in their carts and the amount they’re willing to pay differs. (Here are 19 ways to save major bucks at the store.) With such strong trends associated with each group, let’s take a look at the major differences between men and women’s grocery store habits. Do you fall in line with the research?
Do you shop with a list?
Most women do, but it’s more common for men to head to the store with just a few things in mind. (When a man does shop with a grocery list, studies show it’s more likely to have been written by a female partner or spouse.) For this reason, women tend to go grocery shopping less, but they buy more when they do. Men frequent the grocery store more often, buying more short-term groceries and leaving pretty quickly.
Fun fact: 68 percent of grocery store trips result in the purchase of ten items or fewer. (As someone who always leaves with seemingly endless bags of groceries, I’m feeling a little jealous!)