Small business owners care about the products they make
“My advantage over a big retailer is that I truly care about the quality of everything I make,” explains Ina Melendez, creator of INA DAYLE, a line of personal care products and artistic prints. The brand’s natural skin and hair care products are made locally with locally sourced ingredients in Melendez’s hometown of Miami. “All my products are made with loads of love, putting the customer first,” she says. Consider these expert tips to save money on your holiday shopping.
Small businesses are committed to improving their neighborhoods
“I love being able to affect people’s lives on a personal basis, whether it be making a customer laugh or providing beautiful product at a great price,” says Shayna Norwood, owner of Steel Petal Press, a Chicago-based letterpress studio. “When our gift shop opened up in June of 2016, it really filled a shopping void in our neighborhood, consisting of mostly bars and restaurants. Everyone who visits our store is so thankful to have a great, fun, and affordable place to shop.” By shopping local, Norwood’s customers also support local artists who sell their work in her boutique on Small Business Saturday and beyond.