Online auto shopping is gaining traction
The traditional car buying process deflates even the most enthusiastic buyer. Spending hours walking around a dealers’ lot, negotiating with the salesperson, and then reviewing all the facts and figures with the Finance and Insurance (F&I) manager generally takes hours of time and stressful conversation. No wonder that a report by Accenture found that 53 percent of car buyers would consider buying a car online. There are secrets to all auto transactions, of course. But online auto buying rules are still developing. Consider these other pros and cons about online car shopping to determine if you’re ready to take the online leap.
Do your homework
Online car buying offers some solid advantages over traditional methods such as finding the car you want at a lower price than you might get from a local dealer, said Matt Smith, editor, cargurus.com. The site recently published a report on the most affordable the expensive cities to purchase a car. So expanding your car search beyond local dealers often makes solid financial sense. But conduct due diligence before you begin to work with a dealership. Consider how long the dealership has been in business. Read online comments and reviews. Search the online archives of the newspapers in their areas for any positive or negative news stories. You should be able to quickly determine if the car dealer is reputable and trustworthy.