109 Buffalo Creek Dr., Elizabethtown, Kentucky
For more than 100 years the Coca-Cola Company has been quenching the thirst of America—and that of the whole world—and furnishing us with a barrage of brilliantly colored signs, coasters, dishes, glasses, ashtrays, and posters that have become as much a part of Americana as apple pie.
For most of those years the Schmidt family has been bottling Coca-Cola in Elizabethtown and collecting an astonishing assortment of Coca-Cola memorabilia. This assemblage—the private collection of Mr. and Mrs. W. B. Schmidt—which is said to be the largest in the world, is now on display at the Schmidt Museum.
Arranged chronologically, the exhibits illustrate the company’s ingenious approach to advertising—from the turn-of-the-century trays picturing Victorian ladies dressed as for a garden party to cigar bands, hand axes, children’s toys, and the convenient packaging of the present-day six-pack. The range of items emblazoned with the familiar logo is nothing less than overwhelming. On the case of a clock, Coca-Cola is heralded as a brain tonic and a way to relieve headaches and exhaustion.
Special exhibits throughout the year assure visitors there is always something new to see, from the 1931 Ford Coca-Cola delivery van to the Coca-Cola R2D2 robot.
Open daily except major holidays. Admission charged.