Crack a smile
When it comes to taking a headshot, smiling is a no-brainer. If you’re not the type to flash your pearly whites—or if you just want your photo to appear more serious—know that simply turning the corners of your mouth upward is enough to give off more a trusting vibe, according to an analysis of studies done by New York University. (Here are science-backed reasons to smile more.) You should trust the brands you use as much as your trust a potential employee. These are the most trusted brands in America.
Get the lighting right
Nothing screams “don’t trust this person” like eyes dimmed out by shadows and darkness. Take your headshot with the light pointing toward your face (as opposed to coming from behind you). Here are more tricks to make yourself look better in photos.