Ask your PR team for the right wordsVGstockstudio/Shutterstock
I bet you didn’t know you had a PR team, did you? Your PR team includes your partner, mom, best friend, and your favorite former boss or mentor.
These are the folks who absolutely adore you and never miss an opportunity to sing your praises. They know exactly what’s terrific about you personally and professionally and may very well sell you better than you sell yourself.
I recognized the power of my PR team recently when I walked into a local restaurant and saw my realtor. She was sitting with two friends, called me over and made introductions. She went on and on about what a wonderful coach I am, how I’ve helped many clients and how they should get to know me.
You can’t pay for PR like that—that’s the real deal. But you can listen to what your PR team says about you and internalize it. Ask your favorite former (or current) boss, team member, colleague, or friend what they like most about your work and what you have to offer. Record it or write it down. Don’t miss these ways to stand out at work.
Find your strengths outside of workPavel1964/Shutterstock
What are you into? Did you just finish your first marathon? Are you a salsa dancer? Prolific poet? Rock god? What do you like to do when you don’t even think about doing it? I don’t know what that thing is, but you do. Think about the thing you do that gives you the greatest ease and joy. That thing you aren’t paid to do but brings you sheer enjoyment. (Don’t have a side interest? Here’s how to find a hobby you love.)
It can be easier to talk about your interests and hobbies than it is to discuss your work achievements. So gain some experience sharing stories about your interests and your accomplishments outside of work before you talk shop.
It’s a dress rehearsal, a trial run. Once you practice at celebrating personal accomplishments, you’ll be more prepared to talk about professional accomplishments.