The 2022 Reader’s Digest Most Trusted Brands in America—Family and Home

Updated: Jun. 07, 2023

These are the products Americans have the most confidence in, according to our annual home and family brands survey

As one of the most recognized and respected brand names in the United States for more than 100 years now, Reader’s Digest takes an interest in finding out which other companies have earned such confidence from consumers. To do that, we partner with the research firm Ipsos every year to ask Americans about the companies they trust, from cleaning supplies to cruise lines.

This year, for our seventh annual survey, we included some new product categories such as streaming services, all-inclusive resorts, vacuums and food storage. These names came out on top after our sample of 4,000 Americans voted on which home and family brands they trust most. Don’t miss our winners in the Health and Wellness categories!

Cleaning + Organizing Selections

Hefty trash bagsMaria Amador for Reader's Digest

Food Storage + Organization: Ziploc

Ziploc understands that life gets pretty messy—which is why they help homes stay organized and tidy with their convenient bags, containers and totes. Their bags are also made with high-quality, recyclable materials.

Household Cleaning Product: Lysol

Lysol has led the fight against household germs for more than a century. Their products, including disinfectant wipes and multipurpose cleaners, help keep homes healthy.

Laundry Detergent: Tide

Tide invented the first heavy-duty laundry detergent under the name Project X in the 1930s. They’ve been a leading name in detergent ever since.

Trash Bags: Hefty

Hefty has been in American households since 1965 and was the first to offer drawstring trash bags. Hefty’s new orange EnergyBag for hard-to-recycle plastics has already helped divert nearly 2,000 tons of plastic waste from local landfills.

Vacuum Cleaner: Dyson

James Dyson turned his frustration with a poorly performing vacuum into inspiration for his game-changing vacuum cleaners. Today, Dyson is a global brand known for its powerful vacuums that keep homes clean and tidy.

Home + Auto Favorites

Behr interior paintMaria Amador for Reader's Digest

Coffee Maker: Keurig

Founded in the ’90s and launching their K-cup technology beginning in 1998, Keurig revolutionized home and office coffee systems with single-serve capabilities.

Home Furnishings Retailer: Ashley Furniture HomeStore

Ashley Furniture HomeStore started out with just 35 employees back in 1970. Now, the family-0wned business employs more than 17,000 people across the U.S. and provides quality furniture to customers with confidence and ease.

Interior Paint + Paint Primer: Behr

Behr has helped make homes come to life for decades. These paint pros also conduct an annual survey to crown the Color of the Year. Blank Canvas (a “hopeful and welcoming warm white”) has emerged as the top shade for 2023.

Mattress: Serta

Serta launched its Perfect Sleeper mattress back in 1931, the same year the company was founded. They’ve been a go-to brand for quality mattresses ever since, helping people across the country get a good night’s sleep with their innovative technology.

Passenger Cars + SUVs/Crossovers: Toyota

Sporting models like the Corolla, Land Cruiser and Rav4, Toyota has helped U.S. drivers go the distance since 1957. The brand also has a Guinness World Record under its belt: The 2021 Toyota Mirai earned the honor of longest distance by a hydrogen fuel cell electric vehicle without refueling after traveling an impressive 845 miles.

Stellar Services

Verizon logoMaria Amador for Reader's Digest

Auto + Home Insurance: State Farm

State Farm has been providing quality insurance for more than 100 years. Its long history and dedication to being a good neighbor—and inspiring others to do so too, through sponsored acts of service—has earned America’s trust.

Home Security: ADT Security Services

A break-in back in 1874 inspired Edward Callahan to set up the first residential security system network—and changed the game for home security. Callahan went on to establish ADT, and the company has helped Americans keep their homes safe ever since.

Pet Insurance: Healthy Paws

Founded in 2009, Healthy Paws helps beloved fur babies get the medical care they need. The company’s co-founders met at a no-kill animal shelter—one was the shelter’s director, and the other was an insurance executive. Now, their nonprofit, the Healthy Paws Foundation, helps other animal shelters care for sick homeless pets.

Retirement + Investment Services: Fidelity

More than 40 million go to Fidelity for expert advice on investing, retirement, financial planning and more. The company is headquartered in Boston but does business around the globe, offering their robust wealth management services in nine countries.

Streaming Service: Netflix

Netflix started as a way to rent DVDs via mail back in 1997. It’s since evolved into the massive streaming platform we know today, allowing customers to stream classic TV shows like Seinfeld and smash-hit original series like Stranger Things.

Wireless Provider: Verizon

Verizon has helped people stay connected since 2000. Earlier this year, Verizon gave unlimited call, text and data to customers in areas affected by wildfires. It also debuted a new tool to connect first responders during such disasters: the Tactical Humanitarian Operations ­Response, aka THOR’s Hammer.

Pet Selects

Pet smart logoMaria Amador for Reader's Digest

Cat Litter: Tidy Cats

Tidy Cats offers a variety of litter types, ensuring your feline friend gets exactly what they need without stinking up the whole house. The brand offers scoop, non-clumping and other choices for your litter box needs.

Pet Food: Purina

Pets are at the heart of Purina. They’ve helped pet owners fill their four-legged pals’ tummies with delicious and nutritious food for more than 90 years.

Pet Retailer: PetSmart

Originally opening as Petfood Supermart in the 1980s, PetSmart has transformed from a single warehouse into a go-to nationwide chain for millions of pet owners, shifting the sale of pet products from inside grocery stores to dedicated pet retail stores.

Pet Treats: Milk-Bone

Milk-Bone’s first dog biscuits were made in the Big Apple back in 1908. The rest is history. In addition to biscuits, Milk-Bone makes soft treats, dental chews and other delicious snacks for pups.

Top Travel Picks

Most Trusted Brands In America TravelMaria Amador for Reader's Digest

All-Inclusive Resort: Sandals Resorts

Sandals boasts an impressive 16 award-winning all-inclusive resorts, ensuring guests get the experience of a lifetime. Enjoy a slice of paradise with Sandals’s Caribbean all-inclusive resorts, Jamaican all-inclusive resorts and more.

Cruise Line: Carnival Cruise Line

Carnival Cruise Line has given vacationers at sea unforgettable experiences since 1972. And whenever a young patient at St. Jude Children’s Research Hospital has a birthday, Carnival supplies the cake. The company also sponsors dances, movie nights and more at the hospital. One of its newer ships, Mardi Gras, even features artwork made by some of the kids undergoing treatment.

Additional reporting by Sarah Vincent and Kelly Kuehn.

Reader's Digest
Originally Published in Reader's Digest