Ernest Hemingway’s Performance Review at BuzzFeed
You'll never believe the headlines Ernest Hemingway comes up with!
Nishant Choksi for Reader's Digest
Name: Ernest Hemingway
Position: Staff writer
What has been going well?
The days are long, the work is shallow, and the only piece of mine that went “viral” this year was “27 Kick-Ass Things You Learn When You Catch a Marlin.”
Though “27 Kick-Ass Things You Learn When You Catch a Marlin” was an unexpected triumph, Ernest isn’t working to the standard achieved by other BuzzFeed writers. His “18 Things You Know Only If You’re Ernest Hemingway” is our lowest-performing piece of content since we launched nine years ago; 202 people have read it, and I know that three of these were Ernest on different devices. Only 612 have read “Buy My Novel For Whom the Bell Tolls,” and most of this traffic came from Japan as the result of a technical glitch. And “14 Hats I Wore While Writing A Farewell to Arms” significantly underperformed, as did “31 Lions I Still Really Need to Catch” and the interactive quiz “Can You Guess Where Ernest Hemingway’s Pen Is?” In retrospect, I’m not sure why I commissioned these.
What has been going less well?
Employee: This job blights me like a sore tooth, and our audience is vapid, and the majority of our content is vapid. (I do not include my contributions in this assessment.) Most of my pieces running to more than 16,000 words are decimated, and they are stripped of their integrity and filled with infernal “memes.”
I am told I ought to be more active on social media. I see no reason why these cretins ought to be allowed to read my writing for free.
Ernest still struggles to understand that our audience does not pay to read our website. He is confused whenever I remind him that we are not a print publication. He is frequently surly, hungover, and verbally abusive, especially in morning meetings. It has not escaped my attention that he has reported to work drunk on dozens of occasions and that sometimes he simply lies under his desk for hours.
Ernest refuses to publish picture roundups, claiming that they are beneath him and that they “dull the intellect.” When shown statistics on how well these pieces perform, he tends to make offensive comments about the “fools” who write them.
How is the morale around you?
My fellow workers seem to be having no shortage of LOLs, but I find this flippant atmosphere unconducive to fine writing. I prefer to wear headphones and listen to a recording of men cutting wood in a forest. The forest is wet, and the men are fine workers.
The free BuzzFeed coffee is a bonus, of course. Fortifies the spirit. Keeps the voices at bay.
Ernest regularly threatens to damage team morale, ignoring his colleagues in order to listen to his headphones. He does not realize that often the rest of the office is able to hear what he is listening to because he has not plugged in his headphones correctly.
How do you feel you could improve your work?
The responsibility lies not with me but with BuzzFeed. My work is strong, and my hands write good words. When I pitch about my experiences hunting lions in Africa, I am told that a compendium of “cute baby lion pics” would be “more likely to get 500K clicks.”
Ernest is pitching increasingly bleak pieces, most of which pertain to alcoholism, lions, or writing alone in a shed.
Is there anything the company can do to help you?
I should like a pay raise and a bigger chair, and I should like my bouts of inebriation to pass unremarked upon.
For the benefit of both Ernest and the company, my advice is that his contract be terminated forthwith.