You'll slay at all your Halloween parties in any of these on-trend looks
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Temperatures are dropping and leaves are showing the first signs of changing from green to yellow, which means … Halloween will be here before you know it. While Halloween enthusiasts tend to start planning their costumes well in advance, for everyone else, now is the time to start thinking about what you’ll be wearing on All Hallows Eve.
Not sure what ghoulish, scary or eerie look to sport this Halloween? We’re here to help! Spirit Halloween, one of the biggest retailers of all things spooky, just revealed which costumes are the most popular in 2025. “Halloween is the ultimate stage for self-expression, and no one brings that to life like Spirit Halloween fans,” said Steven Silverstein, CEO of Spirit Halloween, in a press release. “Our team works year-round to anticipate the season’s biggest moments and create a one-of-a-kind assortment of costumes, accessories and decor.”
Keep reading to find out which Halloween costumes you’re sure to see everywhere on Oct. 31, and get some inspiration for your very own Halloween look.
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What are the most popular costumes of 2025?
According to Spirit Halloween, these are the biggest pop culture moments of the year that will take center stage this All Hallows Eve.
KPop Demon Hunters
KPop Demon Hunters has more than 266 million streams on Netflix, so it’s no surprise it’s also one of the most popular Halloween costume ideas! Spirit Halloween is the only store that’s carrying officially licensed costumes based on the show. Fans are dressing up as the three stars of fictional KPop group HUNTR/X: Rumi, Mira and Zoey. It’s bound to be a particularly popular choice among friend groups, and it’s perfect for all ages.
Wicked
Last year, Wicked was the smash hit film of the holiday season, and Wicked: For Good is headed to theaters in November, making Halloween the perfect time to dress up as Glinda or Elphaba and get into the gravity-defying spirit. Now all you and your bestie have to decide is who looks better in pink or green.
Trick-or-treating with a group? The Wizard of Oz offers a Wicked-adjacent option with costumes for all your friends or your entire family, and with Wicked in the air, you’re bound to see plenty of Dorothy, Scarecrow, Tin Man and Cowardly Lion costumes too.
Superheroes
It seems like there’s hardly a time when Marvel and superhero costumes go out of style, and this year the trend continues. Fantastic Four: First Steps has Mr. Fantastic and Invisible Woman front and center, plus there are dozens of new Spider-Man styles debuting this year from every inch of the multiverse—including Spider-Girl, Miles Morales and the classic Spider-Man suit we’ve all come to know and love. Superhero costumes are timeless, and you can either pick your favorite as a stand-alone costume or outfit your entire family as a collection of superpowered characters.
Creepy characters
Halloween is meant to be a scary, spooky holiday, so it tracks that some of the most popular costumes are also some of the most ghoulish. Frighten your neighbors dressed as Art the Clown from the Terrifier series, or grab your pal and dress up as Stack and Smoke from Sinners, the best-friend duo. For lighter, yet still perfectly creepy fare, Wednesday Addams, Morticia, Gomez and Thing are sure to make an appearance at every Halloween party.
Squid Game
Squid Game is Netflix’s most successful series ever, which explains why it’s also one of the most popular sources of costume inspiration this Halloween. The show has been watched more than 4 billion times, and while we won’t see 4 billion costumes inspired by the show, we’re bound to see plenty of player tracksuits, Young-Hee customers and countless Front Man masks. This costume is perfect for big groups and small groups alike.
Cartoon characters
Popular characters change with the times, but they’re always here to stay when it comes to Halloween costumes—and they’re not just for the younger set either. This year, Fortnite, South Park and SpongeBob characters are a few of the most popular, so you’re bound to see plenty of folks dressed up as Kenny, Kyle, Cartman, Patrick, Squidward and SpongeBob himself. Cartoon culture is most definitely timeless!
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Source:
- PR Newswire: “Halloween Looks to Die For: Spirit Halloween Drops the 2025 Costume Trends That Are About to Take Over Your Feed”
