The 24 Stores with the Largest Discounts for Black Friday

Here are the stores offering the biggest discounts on Black Friday, and which kinds of items you're most likely to save on.

two girls with shopping bags in front of show-window with sale written on it, close upveryulissa/Shutterstock

Black Friday means big savings, but the savings can be even bigger if you know which stores offer the best discounts on which items (and if you avoid these Black Friday shopping mistakes). To help sort through the myriad stores and deals, the personal finance website WalletHub surveyed nearly 7,000 deals from 35 of the biggest U.S. retailers and came up with a list of the stores offering the biggest advertised discounts in various product categories.

The best of the best

The full results of WalletHub’s survey can be found on the company’s website. Below, you’ll find the best of the best, starting with the top ten Black Friday retailers overall, based on the average discount each offers:

  • Belk (68.91%)
  • JCPenney (65.13%)
  • Stage (62.08%)
  • Kohl’s (60.76%)
  • New York & Company (54.52%)
  • Payless ShoeSource (50.34%)
  • Dick’s Sporting Goods (49.94%)
  • Macy’s (48.74%)
  • Fred Meyer (45.30%)
  • Shopko (45.23%)

Apparel and accessories

  • Meijer (63.84%)
  • Belk (62.99%)
  • JCPenney (61.86%)
  • Stage (59.85%)
  • New York & Company (54.52%)

Toys and games

  • Stage (55.78%)
  • Belk (53.89%)
  • JCPenney (47.41%)
  • Best Buy (47.03%)
  • Walmart (46.26%)
  • Target (45.46%)
  • Jet.com (43.91%)
  • Meijer (43.48% to 43.60%)
  • Fred Meyer (33.97%)

Take a peek at the 25 Black Friday deals employees want to keep to themselves.

Furniturepartial view of woman sitting on mattress in furniture shopLightField Studios/Shutterstock

  • JCPenney (72.37%)
  • Shopko (60.34%)
  • Fred Meyer (52.78%)
  • Kohl’s (52.32%)
  • Office Depot and OfficeMax (49.41%)

Appliances

  • Stage (59.50%)
  • Belk (56.64%)
  • Fred Meyer (52.50%)
  • Big Lots (50.02%)
  • Newegg (46.17%)

Jewelry

  • Sears (78.83%)
  • Stage (74.30%)
  • Kohl’s (72.69%)
  • Belk (70.86%)
  • JCPenney (70.83%)

Consumer goods

  • JCPenney (58.15%)
  • Staples (56.06%)
  • Belk (44.06%)
  • Shopko (29.42%)
  • Amazon (28.31%)

Speaking of Amazon, you won’t want to miss any of these amazing Amazon Black Friday deals.

Consumer electronics—including computers and phonesCouple making a selfie and trying new phone in a store.bbernard/Shutterstock

  • Fred Meyer (51.96%)
  • Academy Sports & Outdoors (46.28%)
  • Staples (42.26%)
  • Belk (41.32%)
  • Lenovo (40.00%)
  • Walmart (39.61%)
  • JCPenney (39.24%)
  • Office Depot and OfficeMax (37.94%)
  • Target (36.82%)
  • Kohl’s (35.82%)

Best Buy didn’t quite make the list, but it’s still worth a look—here are the top Best Buy deals on Black Friday.

Books, movies, and music

  • Fred Meyer (43.92%)
  • Amazon (38.44%)
  • BJ’s (17.86%)

All other categories

For all other product categories that don’t easily fit into one of those listed above, the five best stores for discounts on Black Friday, along with the applicable projected discount, are as follows:

  • Belk (68.64%)
  • Stage (68.61%)
  • Kohl’s (66.06%)
  • JCPenney (63.65%)
  • Office Depot and OfficeMax (58.98%)

Now that you know where to shop, make sure to steer clear of these Black Friday rip-offs you’ll definitely regret purchasing.

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Lauren Cahn
Lauren Cahn is a New York-based writer whose work has appeared regularly on Reader's Digest, The Huffington Post, and a variety of other publications since 2008. She covers life and style, popular culture, law, religion, health, fitness, yoga, entertaining and entertainment. Lauren is also an author of crime fiction; her first full-length manuscript, The Trust Game, was short-listed for the 2017 CLUE Award for emerging talent in the genre of suspense fiction.