Super Bowl Ads: Show Us the Money!
It’s no secret that Super Bowl commercials can be just as riveting as the glory on the gridiron.
It’s no secret that Super Bowl commercials can be just as riveting as the glory on the gridiron. A good thing for advertisers, since they’re dropping serious coin on them—roughly 700% the cost of a 30-second spot in the first televised game 45 years ago.
Below, the averages in dollars adjusted for inflation (and with the conversion to current dollars in parentheses) for half a minute of airtime. For a deeper dive into Super Bowl numbers—and history—check out this feature on The Awl.
1968—II, Miami: $55,000 ($363,000)
1972—VI, New Orleans: $86,000 ($472,000)
1974—VIII, Houston: $107,000 ($498,000)
1978—XII, New Orleans: $185,000 ($651,000)
1982—XVI, Pontiac: $345,000 ($820,000)
1988—XXII, San Diego: $600,000 ($1,165,000)
1992—XXVI, Minneapolis: $800,000 ($1,309,000)
1995—XXIX, Miami: $1,000,000 ($1,507,000)
1998—XXXII, San Diego: $1,300,000 ($1,831,000)
2000—XXXIV, Atlanta: $2,100,000 ($2,800,000)
2006—XL, Detroit: $2,500,000 ($2,847,000)
2011—XLV, Dallas: $3,100,000 ($3,164,000)
2012—XLVI, Indianapolis: $3,500,000
2013—XLVII, about $4,000,000
(Photo by Infrogmation via Wikimedia Commons.)