Yes, they're worth the hype.
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I was roughly eight years old when I received my first Jellycat. Judy, or “giraffe in a coat” as I called her, was a gift from my grandparents. We went everywhere together, and my budding creative brain enjoyed making up songs and writing stories about our adventures.
Unsurprisingly, I was that kid who was obsessed with stuffed animals. And that trait has stuck around into adulthood. As a near-30-year-old, I still have Jellycats on the brain—and I’m not alone. This coveted toy brand has blown up in recent years on social media, fueled by plushie fans of all ages. Here’s everything you need to know about the Jellycat hype.
Editor's Pick
Jellycats
These whimsical plush toys are stealing the hearts of kids and adults alike.
What is a Jellycat?
Jellycats are super-soft, joyfully designed plush toys. You’ll find plenty of classic stuffed animal shapes—including the brand’s coveted Bashful Bunnies and Bartholomew Bears—as well as sports characters, food and drink icons or mythical creatures. Whether you’re looking for a cuddly teddy or something a little more out there, there’s a Jellycat for every interest. The brand also sells books, baby blankets and bag charms.
Each toy is thoughtfully and ethically made. The brand prioritizes quality materials, ethical sourcing, strict standards and sustainability. Many products are also “suitable from birth,” making them safe for all ages.
Why are Jellycats so popular?
While the brand has been around for over 25 years, Jellycats have recently surged in popularity on TikTok and Instagram. Fans of all ages are showing off their collections, sharing unboxing videos and hunting for coveted styles. (Looking at you, Sky dragon!) Think of it as a cross between the ’90s Beanie Baby craze and social media hype for things like Stanley cups and Labubus.
Plus, Jellycats are just really darn cute! They make great gifts and are made of quality materials. Each toy is designed to last a lifetime.
My top picks
Sky Dragon
There’s a reason these mythical creatures are some of the most popular Jellycat styles. The newly released Sky dragon reminds me of a beautiful summer day with her pretty blue hue and soft, rainbow colored spine. Plus, she features oh-so-soft fur and a lovely weight perfect for snuggling.
Egglantine Egg on Toast
If I had to choose an all-time favorite Jellycat in my collection, it may just be Egglantine. This “egg on toast” plush is delightfully whimsical, and I love the attention to detail. She’s a textural delight, thanks to multiple different fabric types. And those fuzzy little slippers on her feet? Iconic.
Sun Pouch
Make back-to-school season a little brighter with this sweet sun pouch. It’s perfect for holding pencils, toiletries and other odds ‘n ends. Kids from kindergarten to college will enjoy seeing this accessory in their backpack.
Hopscone Luxe Bunny
Bashful Bunny may be the most recognizable Jellycat. This moody, mottled Hopscone Luxe bunny boasts beautiful navy details that offer greater dimension than the single-shade versions.
Clyde Capybara
Capybaras are all the rage these days which means Clyde the capybara will be a hit. He’s cute, cozy and for adventures big and small. And if you’re worried about your new friend getting dirty, know that it’s safe to wash him in a machine.
Coffee-To-Go Bag
This practical coffee to-go pal isn’t made for sitting on a shelf. He’s ready to accompany you on all sorts of adventures (preferably those that start or end at a cafe). With a zip-top and generous strap, this coffee cutie can hold a phone, wallet or even a latte!
Pickleball
Have a hobby? There’s likely a Jellycat to match. This silly pickleball plush is ready to hit the court. I mean, how cute are the sweatband details on her arms?
Baguette Bag Charm
Say hello to one of the most popular Jellycat food friends—now in bag charm form! This new baguette Jellycat key chain is a darling way to show off your love for carbs.
But don’t take my word for it!
I’m not the only staffer who can’t get enough Jellycats. Plenty of Reader’s Digest staffers (and their little ones!) have fallen in love with these pricey plushies.
“When my husband ran the Berlin Marathon, I was eight months pregnant with our first child and unable to travel internationally,” shares Digital Product Manager Gina Burke. “He came home with a medal, sore legs and a small white bunny plushie with stars in its ears. We named him Ziggy (Stardust). I didn’t know then, but Ziggy was about to lead me down a Jellycat rabbit hole.”
“As a parent, it’s all too easy to find yourself surrounded by junky toys,” Gina admits. “While we still have our fair share of overstimulating plastic, I’ve been able to keep some aesthetics without sacrificing fun. My daughter’s play kitchen features Jellycats. French pastries, a rainbow of fruit and veggies, a cheeky mozzarella with a tomato beret and a large pear who looks like he’s just glad to be here.”
Deputy editor Anne Fritz is confident that her kids’ obsession with Jellycats is split between their cute and fluffy nature—and the fact that everyone on TikTok wants them. Ten-year-old Nola notes that Jellycats are fluffier than Squishmallows (another popular plushie brand), while 12-year-old Leopold explains, “They’re trending and really rare. Everyone wants the ‘strawberry matcha’ dragon.”
And Content Director Nicole Doster confirms that there’s no age limit to Jellycats. “As a 30-something adult, I think the true secret to happiness is tapping into your inner child,” Nicole says. “These stuffies are squeal-worthy cute and brighten my day.”
Where to buy Jellycats
editor's pick
Jellycats
These popular plush toys are known to sell out so if you see one you like, act quickly!
You can buy Jellycats online directly from the brand. Select styles are also available at Crate & Barrel Kids, Nordstrom and The Paper Store, among other retailers.
One word of caution? Be careful of Jellycat knock-offs. Many third-party sellers list faux plush using images of the real deal. If you see a price that is significantly lower than the list price through Jellycat, it’s likely too good to be true.
FAQ
Why are Jellycats so expensive?
Jellycats are a splurge. But that price reflects the brand’s commitment to quality materials, ethical sourcing, strict safety standards and sustainability. When you buy one, you’re not just getting a plush—you’re supporting a responsible production process from start to finish.
How do you wash Jellycats?
Care instructions vary from product to product. Some Jellycats are machine-washable on cold only, while others need spot cleaning. Check the “safety + care” section on each product page for exact details, and avoid dryers, irons or dry-cleaning for all toys.
How long does Jellycat take to ship?
When you shop directly on the brand’s website, you’ll likely see a variety of shipping speeds for your destination—including standard, expedited and express. Standard shipping takes 3-9 business days within the continental U.S. I find that most of my orders arrive within a week.
