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From finding your foundation to not smudging your lipstick, we’re here to help you navigate makeup products and master makeup looks experts and celebrities swear by. No need to be indimidated with eyelash curlers anymore!

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The Best Foundation for Every Skin Tone

There's no such thing as one-size-fits-all when it comes to foundation. We can help you find your just-right shade.

9 Beauty Hacks for When You’re Running Late

Scrambled for time? You can rush out the door and still look great thanks to these genius tips.

8 Things Women with Flawless Makeup Always Do

Find out how to keep your makeup looking beautiful with tips from beauty Youtuber Nikki Phillippi.

The Best Makeup Palette for Your Skin Tone

Think of palettes as one-stop shopping for complexion perfection. Read on for expert picks for your skin tone.

The Best Eyeshadow Palette for Your Eye Color

Whether your peepers are blue, green, gray, hazel, or brown, these pre-approved sets are the secret to making 'em pop!

You’ll Never Believe That THIS Is the Most Popular Makeup Brand in America

Despite shopping in department and specialty stores, American women overwhelmingly favor this type of makeup, according to a new survey.

10 Best Drugstore Beauty Buys for Your Gym Bag

One way to jump-start your fitness motivation is giving your gym bag a makeover. To spend just a little but...

Here’s Exactly What to Do When Your Favorite Beauty Product Is Discontinued

If this sort of beauty heartbreak sounds familiar, here are some tips to help you track down any preferred products...

The Secret to Picking the Perfect Red Lipstick

Forget the sweetie-pie pink and peach lippies and embrace a power red. Get ready to go bold!

10 Beauty Products Makeup Artists Would Never Waste Money On

Makeup artists Anthony Giles and Lorin Cole ID reveal the cosmetics they never waste money on, no matter how many...

Black Makeup Is the Internet’s Newest Obsession—Here’s What You Need to Know

This year's makeup trends have been matte pinks and beiges. But we just stumbled upon—and became hopelessly obsessed with—this shimmering,...

10 Everyday Mistakes That Are Ruining Your Eyelashes

Don't let these common mistakes get in your way of long, luscious lashes!

9 Super-Common Eyebrow Mistakes—and How to Fix Them

Your brows frame your eyes and are crucial for maintaining facial symmetry and communicating emotion. Avoid these common mistakes to...

10 Secret Weapon Beauty Products from Top Makeup Artists

When you're responsible for priming Hollywood's elite, your makeup kit has to be on point. That's why celebrity makeup artists...

12 Color Correcting Concealor Mistakes You’re Probably Making

The art of color correcting is the answer to masking your sallow skin, dark circles, scars, and discoloration... but these...

This Is How to Figure Out What Colors Look Best on You, Based on Your Skin Tone

Familiarize yourself with these tactics and you'll be sure to look your best every time you step out.

12 Eyeliner Hacks Every Woman Needs to Know

Eyeliner can be tough, but these tips are guaranteed to be the wind beneath your wings (literally).

38 Crave-Worthy Holiday Beauty Gifts for Her

Our gift guide has the year's best primping presents for all the beauty junkies in your life.

10 Lipstick Mistakes You Need to Stop Making

While a great lipstick can turn your look from simple to stunning, a proper application generally demands a little more...

The All-Time Best Mascara Hacks You’ll Wish You’d Always Known

No matter how many times you've read a beauty article about the best way to get long, thick, enviable lashes,...

This Is the Most Popular Fragrance In Every State

Seventeen states all flock to the same fragrance, but three states follow their own sense—and scent.

This Is the REAL Difference Between Cheap and Expensive Perfumes

Are you only paying more for a brand name and a pretty bottle?

10 Melt-Proof Makeup Products to Try This Summer

Rising temps mean it’s time to revisit your beauty routine so that you (and your makeup) don’t have a total...

The Easiest Way to Remove Makeup After a Long Day

Because you should never go to sleep with your makeup on.

10 Tricks Beauty Pros Swear by to Keep Your Look Fresh from Day to Night

You don't have time to go home, but you don't have to settle for this bedraggled look you've got going...

All of Your Trickiest Makeup Questions—Finally Answered!

Still feeling like a beauty novice after years of applying makeup? Then it's time to take note of these pro...