
19 Best Black Makeup Brands That Everyone Can Use to Get Gorgeous
If these companies aren’t on your radar, you are seriously missing out. Try our top picks from each brand and...


20 Makeup Artist Secrets Every Woman Should Know
Cakey makeup, the wrong foundation shade, lipstick that travels—there are lots of things that can ruin your look. But these...

I Tried the #1 Selling Mascara on Amazon—Here’s Why I’m Buying It Again
A tube of this Essence mascara sells every 10 seconds. But is the #1 selling mascara on Amazon worth the...

The Beauty Items You Should Always Buy at Dollar Stores
Beauty doesn't always have to be a splurge. Save big on these dollar store beauty items, and stretch your beauty...

15 Makeup Secrets of Women Who Always Look Put Together
You don’t need to do a lot to look perfectly polished. You just need a few tips from the pros!

19 Dos and Don’ts of Fall and Winter Makeup
It's not just your fall and winter wardrobe that needs to transition for the colder weather; your makeup and skincare...

18 Makeup Rules You Should Know by the Time You’re 40
Makeup trends come and go (blue eye shadow, anyone?), but these classic beauty techniques will help you radiate health and...

31 of Our Favorite Amazon Prime Day Beauty Deals Under $25
Amazon Prime Day is almost here, and we have a sneak peek at all the biggest beauty bargains—including makeup, hair...

13 Black-Owned Beauty Products You Should Really Own by Now
Warning: You’re about to become obsessed with these must-have beauty buys.

16 Face Sunscreens You’ll Be Happy to Wear Every Day
These sunscreens for the face aren’t goopy, greasy, or pasty so you won’t have any excuses not to...

15 Makeup Mistakes That Could Make You Look Older
Avoid tacking on extra years with makeup tips and tricks from the pros

20 Drugstore Beauty Products Dermatologists Swear By
Get clearer, softer, smoother skin on the cheap with the affordable (most cost under $20!) drugstore finds that skin docs...

You’ll Never Believe That THIS Is the Most Popular Makeup Brand in America
Despite shopping in department and specialty stores, American women overwhelmingly favor this type of makeup, according to a new survey.

10 Everyday Mistakes That Are Ruining Your Eyelashes
Don't let these common mistakes get in your way of long, luscious lashes!

12 Color Correcting Concealor Mistakes You’re Probably Making
The art of color correcting is the answer to masking your sallow skin, dark circles, scars, and discoloration... but these...

This Is How to Figure Out What Colors Look Best on You, Based on Your Skin Tone
Familiarize yourself with these tactics and you'll be sure to look your best every time you step out.

10 Lipstick Mistakes You Need to Stop Making
While a great lipstick can turn your look from simple to stunning, a proper application generally demands a little more...

The All-Time Best Mascara Hacks You’ll Wish You’d Always Known
No matter how many times you've read a beauty article about the best way to get long, thick, enviable lashes,...

Why You Should Be Paying Attention to Those Symbols on the Back of Your Makeup
Those makeup symbols can tell you a lot about a product, from when it expires to whether it contains...

This Is the REAL Difference Between Cheap and Expensive Perfumes
Are you only paying more for a brand name and a pretty bottle?

10 Melt-Proof Makeup Products to Try This Summer
Rising temps mean it’s time to revisit your beauty routine so that you (and your makeup) don’t have a total...


Queen Elizabeth Only Wears One Nail Polish—and It’s $9 a Bottle!
You could be wearing the same color right now.

How to Find the Best Blush for Your Skin Tone
The right blush can wake up your entire face—but finding the best shade is essential. These tips from beauty pros...

The $11 Drugstore Mascara Top Makeup Artists Can’t Stop Buying
We asked celeb makeup artists to reveal their fave drugstore mascara and were shocked that they all said the same...

The 11 Most Effective Natural Beauty Products You Can Buy
Store shelves are packed with "natural" beauty products, but which ones are a must for good health? Our experts reveal...


Here’s What Your Favorite Perfume Is Really Saying About Your Personality
Forget the eyes. The true window to your soul may just be your signature fragrance.

7 Lipstick Shades Every Woman Needs in Her Makeup Bag
Pucker up! With only a handful of staple lipsticks, you can create the perfect look for any occasion.


What Your Favorite Lipstick Color Says About Your Personality
Whether you prefer a dab of clear lip balm or a full lip of brilliant red, your choice of lip...

The Most Flattering Makeup for Every Eye Color
The right choice of eye shadow, liner, and mascara can make your peepers truly mesmer-eye-zing (see what we did there?)