Skincare is the best makeup
Before you can have great makeup, you must have great skin. Jill Freeman, a makeup artist and general manager at Brooklyn’s Shen Beauty, emphasizes that your number one consideration must be skincare. “100 percent, this is the most important,” she says, “because then the foundation becomes part of your skin.” Create your unique skincare routine, and don’t forget an SPF product, from a trusted skincare brand, that can be worn under makeup, like EltaMD Daily SPF 40 Sheer Moisturizer.
Use the buddy system
When shopping for foundation, Freeman’s rule is “find the formula and color that looks like you.” Shop with someone who knows you well, and who can offer a second opinion. But, Freeman says, don’t buy it just yet. “Walk around a bit, outside, even go home to see how it looks in your mirror and in different lights. Everyone’s skin chemistry is different.”