12 Makeup Rules You Should Know by the Time You’re 40
Makeup trends come and go—blue eye shadow, anyone?—but these classic beauty techniques help you radiate health and vitality at any age.
Never skimp on primer
By the time you’ve celebrated 40 birthdays or more, you’re likely to have collected some souvenirs—like acne scars and other random unneven spots, and you may also have dry, flaking skin. Primers are like the spackle you’d use when repainting a wall—they create a smooth base that ensures all makeup stays put and doesn’t crack. Primers also help diminish the appearance of pronounced wrinkles and fine lines, leaving you with a silky smooth finish. We’re loving Coola Daydream Mineral Primer SPF 30, a weightless multitasker that blurs fine lines and minimizes pores while also protecting against sun damage, which is important at any age.
Remember that less is more
“We have all seen the woman who wears too much makeup. If you look in the mirror and see make-up rather than YOU, it may be too much,” says Joseph. “Instead of trying to conceal what you believe are flaws, accent what you really love about your face instead—your eyelashes, eyebrows, your color, your lips. Others rarely see your brown spots, dark circles, or uneven skin,” she adds. “People see what’s attractive, so play up the features you love instead of trying to hide something you don’t like.” Check your motivation for wearing makeup: Is it fear or fun? Go for fun, Joseph advises, and the joie de vivre will show in your face. “Taking joy in living is a woman’s best cosmetic,” Joseph says. Here are some more makeup mistakes the pros wish you’d stop making.