Prep and prime your skin
First, moisturize! This will make sure your skin is prepped and fresh. Then apply a primer. A good primer can help reduce the appearance of fine lines and wrinkles, and will ensure that your makeup lasts throughout your event. Here’s how to apply makeup to look less tired.
Skip the SPF
Don’t apply sunscreen or products with SPF if you’re planning on taking flash photography. SPF can cause a white “flashback,” which can make you appear washed out in photos.
Match your foundation
This one seems obvious, but make sure to choose a foundation that matches both your face and neck. If your neck is slightly darker than your face, go with a foundation that matches the darker tone. These shade differences may not be obvious in person, but can show up in flash photography.